The Influence of the Image of a Product's Region of Origin on Product Evaluation

12 Pages Posted: 5 Feb 2010 Last revised: 17 Feb 2010

See all articles by Koert van Ittersum

Koert van Ittersum

University of Groningen

Math J. J. M. Candel

Maastricht University - Department of Statistics

Matthew T.G. Meulenberg

Wageningen UR

Date Written: 2003

Abstract

In the marketing literature, the influence of a place-of-origin indication on the evaluation of products has been studied with little consideration for the image of the place of origin as a separate construct. Although effects of a place-of-origin indication have been found, it is still unclear what components make up the image of a place of origin, and how they determine consumers' evaluations of products originating from that place. In this paper, we propose and empirically test a conceptual framework that addresses these issues. More specifically, we examine how the image of a region influences the perceptions of and preferences for products.

Keywords: Region of Origin, Product-Specific Regional Image, Regional Product, Product Evaluation

Suggested Citation

van Ittersum, Koert and Candel, Math J. J. M. and Meulenberg, Matthew T.G., The Influence of the Image of a Product's Region of Origin on Product Evaluation (2003). Journal of Business Research, Vol. 56, 2003. Available at SSRN: https://ssrn.com/abstract=1547945

Koert Van Ittersum (Contact Author)

University of Groningen ( email )

Postbus 72
9700 AB Groningen
Netherlands

Math J. J. M. Candel

Maastricht University - Department of Statistics ( email )

P.O. Box 616
Maastricht, 6200MD
Netherlands
+31-43-388-2273 (Phone)
+31-43-361-8388 (Fax)

Matthew T.G. Meulenberg

Wageningen UR ( email )

Hollandseweg 1
6706 KN Department of Marketing and Marketing Research
Wageningen
Netherlands
31-317-482205 (Phone)
31-317-484361 (Fax)

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