Innovation as Response to Emissions Legislation: Revisiting the Automotive Catalytic Converter at Johnson Matthey

15 Pages Posted: 9 Feb 2010

See all articles by Lan Tao

Lan Tao

affiliation not provided to SSRN

Elizabeth W. Garnsey

University of Cambridge - Judge Business School

David Probert

University of Cambridge - Centre for Technology Management

Tom Ridgman

affiliation not provided to SSRN

Abstract

Can environmental legislation spur innovative response? This case describes the development of the automotive catalytic converter (ACC) at Johnson Matthey (JM), a precious metals company that entered the automotive industry as a component provider. The market was unfamiliar to JM and highly competitive, but in the 1970s the US Environmental Protection Agency (EPA) introduced standards for emissions control by automotive companies well ahead of current practice. JM responded to the prospect of market demand for a technology that could meet the regulations. The EPA policy of technology ‘forcing’ stimulated collaboration for innovation among companies from a variety of industries. Our case evidence shows that the key innovator, JM, achieved its breakthrough as a result of proactive R&D management by the product champion together with sustained corporate support at a high level and partnership strategies.

Suggested Citation

Tao, Lan and Garnsey, Elizabeth W. and Probert, David and Ridgman, Tom, Innovation as Response to Emissions Legislation: Revisiting the Automotive Catalytic Converter at Johnson Matthey. R&D Management, Vol. 40, Issue 2, pp. 154-168, March 2010, Available at SSRN: https://ssrn.com/abstract=1549893 or http://dx.doi.org/10.1111/j.1467-9310.2010.00603.x

Lan Tao (Contact Author)

affiliation not provided to SSRN

No Address Available

Elizabeth W. Garnsey

University of Cambridge - Judge Business School ( email )

Trumpington Street
Cambridge, CB2 1AG
United Kingdom
+44 (0) 1223 338183 (Phone)

HOME PAGE: http://www.jims.cam.ac.uk/people/faculty/garnseye.html

David Probert

University of Cambridge - Centre for Technology Management ( email )

Engineering Department
Trumpington Street
Cambridge, CB2 1PZ
United Kingdom

Tom Ridgman

affiliation not provided to SSRN

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