The Critical Need to Reinvent Management

8 Pages Posted: 10 Feb 2010

Abstract

Julian Birkinshaw believes that management is undervalued today – and for good reasons. Management, he says, has failed at the big-picture level. It's time to reinvent the profession.

Suggested Citation

Birkinshaw, Julian, The Critical Need to Reinvent Management. Business Strategy Review, Vol. 21, Issue 1, pp. 4-11, Spring 2010. Available at SSRN: https://ssrn.com/abstract=1550440 or http://dx.doi.org/10.1111/j.1467-8616.2010.00636.x

Julian Birkinshaw (Contact Author)

London Business School ( email )

Sussex Place
Regent's Park
London, London NW1 4SA
United Kingdom

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