Boosting Strategy with an Online Community

6 Pages Posted: 10 Feb 2010

See all articles by Lynda Gratton

Lynda Gratton

London Business School - Department of Strategic & International Management

Joel Casse

affiliation not provided to SSRN

Abstract

A programme that merged online communities with strategic development and implementation at Nokia has provided valuable lessons about the new ways employees are able to engage and interact. Joel Casse and Lynda Gratton tell how “deep involvement” evolved into the “Booster Programme”.

Suggested Citation

Gratton, Lynda and Casse, Joel, Boosting Strategy with an Online Community. Business Strategy Review, Vol. 21, Issue 1, pp. 40-45, Spring 2010, Available at SSRN: https://ssrn.com/abstract=1550467 or http://dx.doi.org/10.1111/j.1467-8616.2010.00643.x

Lynda Gratton (Contact Author)

London Business School - Department of Strategic & International Management ( email )

Sussex Place
Regent's Park
London, NW1 4SA
United Kingdom

Joel Casse

affiliation not provided to SSRN

No Address Available

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