Company Strategy: Business Model Reconfiguration for Innovation and Internationalization

29 Pages Posted: 11 Feb 2010

See all articles by Ramon Casadesus-Masanell

Ramon Casadesus-Masanell

Harvard University - Strategy Unit

J. E. Ricart

University of Navarra - IESE Business School

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Date Written: July 10, 2009

Abstract

The competitiveness of a country is the result of the competitiveness of its firms. The competitiveness of firms is partly determined by how their business models interact with the environment to produce offerings with added value. This chapter contributes to the reflection on Catalonia's competitiveness by using the business model concept to highlight the need to adapt business models to new realities in the Catalan environment. Catalan firms have made little effort to reconfigure their business models after being affected by important external shocks. We derive recommendations by presenting and analyzing examples of companies that have innovated in their business models. Business models sit at the core of competitiveness and should be the focus of managers willing to create efficient firms that foster sustained wealth in Catalonia.

Keywords: Strategy, Business, Innovation, Internationalization, Competitiveness, Firms

Suggested Citation

Casadesus-Masanell, Ramon and Enric Ricart, Joan, Company Strategy: Business Model Reconfiguration for Innovation and Internationalization (July 10, 2009). IESE Business School Working Paper No. 807, Available at SSRN: https://ssrn.com/abstract=1550782 or http://dx.doi.org/10.2139/ssrn.1550782

Ramon Casadesus-Masanell (Contact Author)

Harvard University - Strategy Unit ( email )

Harvard Business School
Soldiers Field Road
Boston, MA 02163
United States
617-496-0176 (Phone)
617-496-5859 (Fax)

HOME PAGE: http://www.people.hbs.edu/rmasanell

Joan Enric Ricart

University of Navarra - IESE Business School ( email )

Avenida Pearson 21
Barcelona, 08034
Spain
34 3 204 40 00 (Phone)
34 3 280 11 77 (Fax)

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