Mimetic Entry and Bandwagon Effect: The Rise and Decline of International Equity Joint Venture in China
Strategic Management Journal, Vol. 29, No. 2, pp. 195-217, 2008
23 Pages Posted: 16 Feb 2010
Date Written: 2008
The rise and decline of foreign entry strategies in transition economies is an important yet largely overlooked issue in the literature. This study is a step toward filling this gap by examining how mimetic entry within reference groups and the emergence of a competing strategy affect the bandwagon phenomenon of a dominant strategy in the context of China, where international equity joint ventures (EJVs) used to be a dominant entry strategy among foreign firms in the 1990s. Findings from a sample of 1,123 EJVs formed in China’s non-restricted industries from 1990 to 2003 show that the impact of home and host-country industry effects are not symmetric between the EJV rise and decline periods. Cross-border merger and acquisition (M&A) as a competing strategy has an important impact during the EJV decline period but not the rise period. The interactive effects between EJV and M&A strategies occur only in the host-country industries. We discuss such results and offer suggestions for future research.
Keywords: mimetic entry, bandwagon effect, entry mode
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