Strategic Fit in Transitional Economies: The Case of China’s Electronics Industry
Journal of Management, Vol. 27, pp. 409-429, 2001
21 Pages Posted: 16 Feb 2010
Date Written: 2001
The strategic fit paradigm, originally derived from observations in market-based economies, asserts that an appropriate match between environment and strategy has significant and positive implications for business performance. Based on a random sample of Chinese electronics firms, this study systematically examines the applicability of the strategic fit paradigm in China’s centrally planned economy in transition. Results indicate that while environment-strategy coalignment is evident, coalignment only improves performance under certain environmental conditions.
Keywords: Chinese electronics industry, transitional economy, strategic fit, environment-strategy coalignment, performance, marketing
Suggested Citation: Suggested Citation