Theoretically Framing Relational Framing

Journal of Consumer Psychology, Vol. 15, No. 1, pp. 35-37, 2005

4 Pages Posted: 17 Feb 2010

See all articles by Philip E. Tetlock

Philip E. Tetlock

University of California, Berkeley - Organizational Behavior & Industrial Relations Group; University of Pennsylvania - Management Department

A. Peter McGraw

University of Colorado at Boulder - Department of Marketing

Date Written: 2005

Abstract

Our research program on relational framing leaves many process and normative - prescriptive issues unresolved. We agree with the three commentators on the usefulness of (a) experimental work that probes the cognitive and affective processes underlying relational - framing effects, (b) ethnographic work that probes the cultural and historical processes that can shift the boundaries of acceptable commercial transactions, and (c) philosophical analyses that probe the views of rationality that guide whether the research community sees human judgments as biased and in need of correction.

Suggested Citation

Tetlock, Philip E. and McGraw, A. Peter, Theoretically Framing Relational Framing (2005). Journal of Consumer Psychology, Vol. 15, No. 1, pp. 35-37, 2005, Available at SSRN: https://ssrn.com/abstract=1554003

Philip E. Tetlock

University of California, Berkeley - Organizational Behavior & Industrial Relations Group ( email )

Berkeley, CA 94720
United States

University of Pennsylvania - Management Department ( email )

The Wharton School
Philadelphia, PA 19104-6370
United States

A. Peter McGraw (Contact Author)

University of Colorado at Boulder - Department of Marketing ( email )

United States

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