Technology Cube for Selecting R&D Projects

14 Pages Posted: 20 Feb 2010

See all articles by A. S. Rao

A. S. Rao

Indian Innovators Association

Date Written: February 17, 2010


Depending on the need and capabilities, company can take up simple derivative projects or platform project or breakthrough projects or real advanced R&D projects. Four types of development projects commonly appear on this map- pure R&D, breakthrough, platform and derivative projects. Over time a particular technology might migrate through these different types of projects. R&D projects are the precursor to commercial development projects and are necessary to develop cutting edge technology. Breakthrough projects involve development products that incorporate revolutionary new product and process technologies. Platform projects typically offer fundamental improvements in the cost, quality and performance of a technology over preceding generations. Derivative projects represent modifications of the basic platform design to appeal to different niches within that core group. Companies need to identify desired mix of projects on a project map and then allocate resources accordingly.

Suggested Citation

Subbarao, Aynampudi, Technology Cube for Selecting R&D Projects (February 17, 2010). Available at SSRN: or

Aynampudi Subbarao (Contact Author)

Indian Innovators Association ( email )

New Delhi


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