Creative Thinking Through Visual Literacy

Business Education & Accreditation, Vol. 1, No.1, pp. 97-108, 2009

12 Pages Posted: 27 Feb 2010

See all articles by Siu-Kay Pun

Siu-Kay Pun

Nanyang Technological University (NTU)

Date Written: 2009

Abstract

In an increasingly globalized and competitive world, larger numbers of entrepreneurs with creative minds are needed. This paper discusses the role of visual literary in nurturing creativity and explores the experience gained in a course in creative thinking through visual literacy that was taught as an elective at Nanyang Technological University (NTU). It discusses the teaching methodologies to nurture creative minds in Business undergraduates, teaching issues encountered when teaching the course, and outcomes achieved from the course. It also provides advice for educators considering adopting such a program.

Keywords: Creative Thinking, Visual Literacy, Entrepreneurs, Tteaching Techniques

JEL Classification: I20

Suggested Citation

Pun, Siu-Kay, Creative Thinking Through Visual Literacy (2009). Business Education & Accreditation, Vol. 1, No.1, pp. 97-108, 2009. Available at SSRN: https://ssrn.com/abstract=1555134

Siu-Kay Pun (Contact Author)

Nanyang Technological University (NTU) ( email )

S3 B2-A28 Nanyang Avenue
Singapore, 639798
Singapore

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