Can Experimental Measures of Sensitivity to Social Pressure Predict Public Good Contribution?

Zizzo, Daniel John; Fleming, Piers

doi:10.2139/ssrn.1555706

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Can Experimental Measures of Sensitivity to Social Pressure Predict Public Good Contribution?

12 Pages Posted: 21 Feb 2010

See all articles by Daniel John Zizzo

Daniel John Zizzo

University of Queensland - School of Economics

Piers Fleming

University of East Anglia (UEA) - School of Psychology; University of East Anglia (UEA) - Centre for Behavioural and Experimental Social Science (CBESS)

Date Written: February 19, 2010

Abstract

Public good contribution in experiments may at least partially be driven by the social demand to contribute that is implicit in them. We consider a questionnaire measure and build a behavioral measure of sensitivity to social pressure based on paired dictator and money burning games; we find that the two are related. The evidence for social demand effects on public good contribution is mixed.

Keywords: social pressure, experimenter demand effects, public good contribution, dictator games, money burning

JEL Classification: C91, D03, D12, D21, L11

Suggested Citation: Suggested Citation

Zizzo, Daniel John and Fleming, Piers, Can Experimental Measures of Sensitivity to Social Pressure Predict Public Good Contribution? (February 19, 2010). Available at SSRN: https://ssrn.com/abstract=1555706 or http://dx.doi.org/10.2139/ssrn.1555706