Getting Down to Business: Using Speedstorming to Initiate Creative Cross-Disciplinary Collaboration

11 Pages Posted: 22 Feb 2010

See all articles by Caneel K. Joyce

Caneel K. Joyce

London School of Economics

Kyle E. Jennings

affiliation not provided to SSRN

Jonathan Hey

affiliation not provided to SSRN

Jeffrey Grossman

affiliation not provided to SSRN

Thomas Kalil

White House

Abstract

Creative collaborations that cross disciplinary boundaries are essential to innovation. Individuals face challenges, however, in forming new collaborations. Empirical and anecdotal evidence suggests that the common formats of brainstorming and free-form networking are insufficient for enabling such collaborations to form. We present a potential solution called speedstorming, a pair-wise method of creative interaction similar to the round-robin ‘speed-dating’ technique. Speedstorming combines an explicit purpose, time limits, and one-on-one encounters to create a setting where boundary-spanning opportunities can be recognized, ideas can be explored at a deep level of interdisciplinary expertise, and potential collaborators can be quickly assessed. A comparison of speedstorming and brainstorming suggests that ideas from speedstorming were more technically specialized and that speedstorming participants were more certain in their assessments of the collaborative potential of others. This paper concludes with a discussion of the method's application in a variety of settings.

Suggested Citation

Joyce, Caneel K. and Jennings, Kyle E. and Hey, Jonathan and Grossman, Jeffrey and Kalil, Thomas, Getting Down to Business: Using Speedstorming to Initiate Creative Cross-Disciplinary Collaboration. Creativity and Innovation Management, Vol. 19, Issue 1, pp. 57-67, March 2010. Available at SSRN: https://ssrn.com/abstract=1555936 or http://dx.doi.org/10.1111/j.1467-8691.2009.00538.x

Caneel K. Joyce (Contact Author)

London School of Economics ( email )

London
United States

HOME PAGE: http://caneelian.com

Kyle E. Jennings

affiliation not provided to SSRN

No Address Available

Jonathan Hey

affiliation not provided to SSRN

No Address Available

Jeffrey Grossman

affiliation not provided to SSRN ( email )

Thomas Kalil

White House ( email )

Old Executive Office Building
725 17th Street, NW
Washington, DC 20502
United States

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