Novo Nordisk - Making a Difference in Diabetes Treatment

26 Pages Posted: 22 Feb 2010 Last revised: 2 Nov 2013

See all articles by Patricia Palacios

Patricia Palacios

Ludwig-Maximilians-Universität München

Bradley Bader

Harvard University

Michael Pirson

Fordham University - Graduate School of Business Administration; Harvard University; Humanistic Management Network

Date Written: February 21, 2010

Abstract

Novo Nordisk is one of the few highly reputed pharma businesses and there is a reason for it. Rather than stick to its economistic origins that so many of its competitors live and organize by, Novo Nordisk allowed itself to experiment and react to stakeholder criticism. Rather than reactively pandering to stakeholder demands, Novo Nordisk's leadership embraced the criticism as an opportunity for reinvention. This case traces the history of Novo Nordisk and the humanistic transformation process, identifying key success factors for a successful reorganization.

Keywords: Organizational Transformation, Change Management, Stakeholder Management, Humanistic Management

JEL Classification: M1, M10, A00, B00, L00, B3, L2, M14, N0

Suggested Citation

Palacios, Patricia and Bader, Bradley and Pirson, Michael, Novo Nordisk - Making a Difference in Diabetes Treatment (February 21, 2010). Fordham University Schools of Business Research Paper No. 2010-018. Available at SSRN: https://ssrn.com/abstract=1556848 or http://dx.doi.org/10.2139/ssrn.1556848

Patricia Palacios

Ludwig-Maximilians-Universität München ( email )

Bradley Bader

Harvard University ( email )

1875 Cambridge Street
Cambridge, MA 02138
United States

Michael Pirson (Contact Author)

Fordham University - Graduate School of Business Administration ( email )

1790 Broadway 1147
New York, NY New York 10019
United States

Harvard University

1875 Cambridge Street
Cambridge, MA 02138
United States

Humanistic Management Network ( email )

St. Gallen
Switzerland

Register to save articles to
your library

Register

Paper statistics

Downloads
188
Abstract Views
2,698
rank
160,935
PlumX Metrics