Novo Nordisk - Making a Difference in Diabetes Treatment
26 Pages Posted: 22 Feb 2010 Last revised: 2 Nov 2013
Date Written: February 21, 2010
Novo Nordisk is one of the few highly reputed pharma businesses and there is a reason for it. Rather than stick to its economistic origins that so many of its competitors live and organize by, Novo Nordisk allowed itself to experiment and react to stakeholder criticism. Rather than reactively pandering to stakeholder demands, Novo Nordisk's leadership embraced the criticism as an opportunity for reinvention. This case traces the history of Novo Nordisk and the humanistic transformation process, identifying key success factors for a successful reorganization.
Keywords: Organizational Transformation, Change Management, Stakeholder Management, Humanistic Management
JEL Classification: M1, M10, A00, B00, L00, B3, L2, M14, N0
Suggested Citation: Suggested Citation