Loving Cultural Heritage - Private Individual Giving and Prosocial Behavior

21 Pages Posted: 26 Feb 2010

See all articles by Enrico Bertacchini

Enrico Bertacchini

University of Turin - Department of Economics

Walter Santagata

University of Turin - Department of Economics

Giovanni Signorello

Department of Agriculture, Food and Environment

Date Written: February 23, 2010

Abstract

The aim of this paper is to analyse patterns of private individual giving to Cultural Heritage institutions in Italy. Based on the emerging economic literature on pro-social behavior, we carried out a Contingent Valuation survey to assess individuals’ willingness to donate to museums and heritage organizations according to different conditions and set of incentives. Our findings reveal that intrinsic motivations and accountability of the recipient institutions may be more effective drivers for eliciting charitable giving than the usually proposed fiscal incentives. The results provide avenues for future empirical research and policy suggestions for fund raising cultural institutions.

Keywords: Charitable Giving, Cultural Heritage, Contingent Valuation, Pro-social Behavior

JEL Classification: D11, D12, H4, Z1

Suggested Citation

Bertacchini, Enrico and Santagata, Walter and Signorello, Giovanni, Loving Cultural Heritage - Private Individual Giving and Prosocial Behavior (February 23, 2010). FEEM Working Paper No. 11.2010, Available at SSRN: https://ssrn.com/abstract=1557776 or http://dx.doi.org/10.2139/ssrn.1557776

Enrico Bertacchini

University of Turin - Department of Economics ( email )

Via Po 53
Torino, Turin - Piedmont 10100
Italy

Walter Santagata

University of Turin - Department of Economics ( email )

Via Po, 53
Torino, 10124
Italy
+39+011+6702752 (Phone)
+39+011+6702762 (Fax)

Giovanni Signorello (Contact Author)

Department of Agriculture, Food and Environment ( email )

Via Santa Sofia, 100
95123 Catania, 95123
Italy
+39 095 7580320 (Phone)
+39 095 7580345 (Fax)

HOME PAGE: http://www.di3a.unict.it/docenti/giovanni.signorello

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