Loving Cultural Heritage - Private Individual Giving and Prosocial Behavior
21 Pages Posted: 26 Feb 2010
Date Written: February 23, 2010
The aim of this paper is to analyse patterns of private individual giving to Cultural Heritage institutions in Italy. Based on the emerging economic literature on pro-social behavior, we carried out a Contingent Valuation survey to assess individuals’ willingness to donate to museums and heritage organizations according to different conditions and set of incentives. Our findings reveal that intrinsic motivations and accountability of the recipient institutions may be more effective drivers for eliciting charitable giving than the usually proposed fiscal incentives. The results provide avenues for future empirical research and policy suggestions for fund raising cultural institutions.
Keywords: Charitable Giving, Cultural Heritage, Contingent Valuation, Pro-social Behavior
JEL Classification: D11, D12, H4, Z1
Suggested Citation: Suggested Citation