On the Use of Neurophysiological Tools in IS Research: Developing a Research Agenda for NeuroIS

MIS Quarterly Vol. 36, 3, 679-702

24 Pages Posted: 31 Jul 2010 Last revised: 14 May 2014

See all articles by Angelika Dimoka

Angelika Dimoka

Temple University - Department of Marketing and Supply Chain Management; Center for Neural Decision Making, Temple University

Rajiv D. Banker

Temple University - Department of Accounting

Izak Benbasat

University of British Columbia (UBC) - Sauder School of Business

Fred D. Davis

University of Arkansas; Sogang University

Alan R. Dennis

Indiana University - Kelley School of Business - Department of Operation & Decision Technologies

David Gefen

Drexel University

Alok Gupta

University of Minnesota - Twin Cities - Carlson School of Management

Anja Ischebeck

University of Graz

Peter Kenning

Zeppelin University

Paul A. Pavlou

Temple University - Department of Management Information Systems; Temple University - Department of Strategic Management

Gernot Müller-Putz

University of Graz

Rene Riedl

Johannes Kepler University Linz

Jan vom Brocke

University of Liechtenstein

Bernd Weber

University of Bonn

Date Written: February 23, 2010

Abstract

This article aims to discuss the use of common neurophysiological tools, such as psychophysiological tools (e.g., EKG, eye tracking) and neuroimaging tools (e.g., fMRI, EEG) in Information Systems (IS) research. There is much interest in the social sciences in capturing objective data directly from the human body, and this interest has also been gaining momentum in IS research (termed NeuroIS). This article first introduces several commonly-used neurophysiological tools, and it then discusses several application areas and research questions where IS researchers can benefit from neurophysiological data toward developing a research agenda for NeuroIS. The proposed research areas are presented within four fundamental levels of analysis - individuals, groups, organizations, and markets - that are typically used to examine the use of IT.

The article concludes with a set of recommendations on how to use neurophysiological tools in IS research along with practical suggestions for establishing NeuroIS as a viable sub-field in the IS literature.

Keywords: NeuroIS, Neurophysiological tools, Psychophysiological tools, Neuroscience

Suggested Citation

Dimoka, Angelika and Banker, Rajiv D. and Benbasat, Izak and Davis, Fred D. and Dennis, Alan R. and Gefen, David and Gupta, Alok and Ischebeck, Anja and Kenning, Peter and Pavlou, Paul A. and Müller-Putz, Gernot and Riedl, Rene and vom Brocke, Jan and Weber, Bernd, On the Use of Neurophysiological Tools in IS Research: Developing a Research Agenda for NeuroIS (February 23, 2010). MIS Quarterly Vol. 36, 3, 679-702. Available at SSRN: https://ssrn.com/abstract=1557826 or http://dx.doi.org/10.2139/ssrn.1557826

Angelika Dimoka (Contact Author)

Temple University - Department of Marketing and Supply Chain Management ( email )

Philadelphia, PA 19122
United States

Center for Neural Decision Making, Temple University ( email )

Philadelphia, PA 19122
United States

HOME PAGE: http://www.fox.temple.edu/minisites/neural/index.html

Rajiv D. Banker

Temple University - Department of Accounting ( email )

Philadelphia, PA 19122
United States

Izak Benbasat

University of British Columbia (UBC) - Sauder School of Business ( email )

2053 Main Mall
Vancouver, BC V6T 1Z2
Canada
604 822-8396 (Phone)

Fred D. Davis

University of Arkansas ( email )

Fayetteville, AR 72701
United States

Sogang University ( email )

Seoul 121-742
Korea, Republic of (South Korea)

Alan R. Dennis

Indiana University - Kelley School of Business - Department of Operation & Decision Technologies ( email )

Business 670
1309 E. Tenth Street
Bloomington, IN 47401
United States

David Gefen

Drexel University ( email )

3141 Chestnut St
Philadelphia, PA 19104
United States

Alok Gupta

University of Minnesota - Twin Cities - Carlson School of Management ( email )

19th Avenue South
Minneapolis, MN 55455
United States

Anja Ischebeck

University of Graz ( email )

Universitaetsstrasse 15 / FE
A-8010 Graz, 8010
Austria

Peter Kenning

Zeppelin University ( email )

Am Seemooser Horn 20
Friedrichshafen, Lake Constance 88045
Germany

Paul A. Pavlou

Temple University - Department of Management Information Systems ( email )

1810 N. 13th Street
Floor 2
Philadelphia, PA 19128
United States

Temple University - Department of Strategic Management ( email )

Fox School of Business and Management
Philadelphia, PA 19122
United States

Gernot Müller-Putz

University of Graz ( email )

Universitaetsstrasse 15 / FE
A-8010 Graz, 8010
Austria

Rene Riedl

Johannes Kepler University Linz ( email )

Altenbergerstr. 69
A-4040 Linz, Uper Austria 4040
Austria

Jan Vom Brocke

University of Liechtenstein ( email )

Fürst Franz Josef Strasse
Vaduz, 9490
Liechtenstein

Bernd Weber

University of Bonn ( email )

Regina-Pacis-Weg 3
Postfach 2220
Bonn, D-53012
Germany

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