Teaching an Old Dog New Tricks: Suggestions of Criteria for the Choice of Further Training Opportunities Within and Outside of Colleges (Was Hänschen nicht lernt, kann Hans immer noch lernen: Vorschläge für Kriterien bei der Auswahl von Weiterbildungsangeboten außer - und innerhalb von Hochschulen)

KARRIEREGUIDE PUBLIC RELATIONS - TIPPS UND ERFAHRUNGEN VON PR-PROFESSIONALS FÜR EIN- UND AUFSTEIGER IN DER PR BRANCHE, Lüdeke, T. & Müller, P., eds., pp. 63-83, Frankfurt: PR Career Center, 2010

22 Pages Posted: 27 Feb 2010 Last revised: 5 Jul 2010

See all articles by Holger Sievert

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Date Written: February 24, 2010

Abstract

The old saying goes you can't teach an old dog new tricks - whatever we don't learn in our youth will be impossible to learn later in life. However, for today's PR sector this is certainly not the case. This paper examines the availability of further vocational training in this area, and the criteria on which old dogs might choose the right course for them to learn some new tricks.

Note: Downloadable document in German.

Keywords: PR, further training, qualifications

JEL Classification: M3

Suggested Citation

Sievert, Holger, Teaching an Old Dog New Tricks: Suggestions of Criteria for the Choice of Further Training Opportunities Within and Outside of Colleges (Was Hänschen nicht lernt, kann Hans immer noch lernen: Vorschläge für Kriterien bei der Auswahl von Weiterbildungsangeboten außer - und innerhalb von Hochschulen) (February 24, 2010). KARRIEREGUIDE PUBLIC RELATIONS - TIPPS UND ERFAHRUNGEN VON PR-PROFESSIONALS FÜR EIN- UND AUFSTEIGER IN DER PR BRANCHE, Lüdeke, T. & Müller, P., eds., pp. 63-83, Frankfurt: PR Career Center, 2010. Available at SSRN: https://ssrn.com/abstract=1558304 or http://dx.doi.org/10.2139/ssrn.1558304

Holger Sievert (Contact Author)

Macromedia University ( email )

Head of Media School
Bruederstr. 17
Cologne, 50667
Germany

HOME PAGE: http://www.hochschule-macromedia.de/pr

Technische Universitaet Munchen (TUM)

Arcisstr. 21
Munich, 88045
Germany

HOME PAGE: http://www.communicate-program.de

University of Cambridge

Churchill College
Storey's Way
Cambridge, CB3 0DS
United Kingdom

HOME PAGE: http://www.cam.ac.uk

Institute for Public Relations

PO Box 118400
2096 Weimer Hall
Gainesville, FL 32611.8400
United States

HOME PAGE: http://www.instituteforpr.org/

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