Download This PaperTeaching an Old Dog New Tricks: Suggestions of Criteria for the Choice of Further Training Opportunities Within and Outside of Colleges (Was Hänschen nicht lernt, kann Hans immer noch lernen: Vorschläge für Kriterien bei der Auswahl von Weiterbildungsangeboten außer - und innerhalb von Hochschulen)
KARRIEREGUIDE PUBLIC RELATIONS - TIPPS UND ERFAHRUNGEN VON PR-PROFESSIONALS FÜR EIN- UND AUFSTEIGER IN DER PR BRANCHE, Lüdeke, T. & Müller, P., eds., pp. 63-83, Frankfurt: PR Career Center, 2010
22 Pages Posted: 27 Feb 2010 Last revised: 5 Jul 2010
Date Written: February 24, 2010
Abstract
The old saying goes you can't teach an old dog new tricks - whatever we don't learn in our youth will be impossible to learn later in life. However, for today's PR sector this is certainly not the case. This paper examines the availability of further vocational training in this area, and the criteria on which old dogs might choose the right course for them to learn some new tricks.
Note: Downloadable document in German.
Keywords: PR, further training, qualifications
JEL Classification: M3
Suggested Citation: Suggested Citation