A Plea for Professionalism in Corporate Communications (Plädoyer Für Professionalität in der Unternehmenskommunikation)
DIE AFFAERE HUNZINGER. EIN PR-MISSVERSTAENDNISS, PUBLIC RELATIONS IN DER OEFFENTLICHEN DISKUSSION, Ahrens, R. & Knödler-Bunte, E., eds., pp. 153-159, Berlin: Media Mind, 2003
7 Pages Posted: 27 Feb 2010 Last revised: 28 Nov 2010
Date Written: 2003
Professional standards have in recent times been damaged by high-profile embarassments such as the Hunzinger affair. This paper argues the need for qualifications which will reinforce and validate the structure of PR and corporate communications in Germany and maintain a high level of academic focus within the sector.
Note: Downloadable document is in German.
Note: Downloadable document in German.
Keywords: Corporate Communications, qualification, professionalism
JEL Classification: M3
Suggested Citation: Suggested Citation