A Plea for Professionalism in Corporate Communications (Plädoyer Für Professionalität in der Unternehmenskommunikation)

Baumann, Stefan; Pelka, Bastian; Sievert, Holger

doi:10.2139/ssrn.1558324

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A Plea for Professionalism in Corporate Communications (Plädoyer Für Professionalität in der Unternehmenskommunikation)

DIE AFFAERE HUNZINGER. EIN PR-MISSVERSTAENDNISS, PUBLIC RELATIONS IN DER OEFFENTLICHEN DISKUSSION, Ahrens, R. & Knödler-Bunte, E., eds., pp. 153-159, Berlin: Media Mind, 2003

7 Pages Posted: 27 Feb 2010 Last revised: 28 Nov 2010

See all articles by Stefan Baumann

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Date Written: 2003

Abstract

Professional standards have in recent times been damaged by high-profile embarassments such as the Hunzinger affair. This paper argues the need for qualifications which will reinforce and validate the structure of PR and corporate communications in Germany and maintain a high level of academic focus within the sector.

Note: Downloadable document is in German.

Note: Downloadable document in German.

Keywords: Corporate Communications, qualification, professionalism

JEL Classification: M3

Suggested Citation: Suggested Citation

Baumann, Stefan and Pelka, Bastian and Sievert, Holger, A Plea for Professionalism in Corporate Communications (Plädoyer Für Professionalität in der Unternehmenskommunikation) (2003). DIE AFFAERE HUNZINGER. EIN PR-MISSVERSTAENDNISS, PUBLIC RELATIONS IN DER OEFFENTLICHEN DISKUSSION, Ahrens, R. & Knödler-Bunte, E., eds., pp. 153-159, Berlin: Media Mind, 2003, Available at SSRN: https://ssrn.com/abstract=1558324 or http://dx.doi.org/10.2139/ssrn.1558324