E-Learning - Opportunities in the Crisis: An Attempt at an Appraisal of Electronic Learning in Germany with Regards to Media Management and Pedagogy (E-Learning – Chance in der Krise: Versuch einer medienwirtschaftlichen und medienpädagogischen Bestandsaufnahme des elektronischen Lernens in Deutschland)

MW Zeitschrift für Medienwirtschaft und Medienmanagement, No. 2, pp. 28-32, April 2003

3 Pages Posted: 26 Feb 2010 Last revised: 20 Jun 2010

See all articles by Holger Sievert

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Clemens Bohrer

Goethe University Frankfurt

Date Written: April 1, 2003

Abstract

The German market for E-learning is expected to continue growth over the coming years, yet is suffering a crisis. This paper seeks to examine the chances and limitations represented by this form of learning at this critical time, and discuses the causes of the current situation before offering concrete suggestions as to how E-learning can secure its growth and find a way out of this crisis.

Keywords: E-learning, Blended Learning, Web based training

JEL Classification: M30

Suggested Citation

Sievert, Holger and Bohrer, Clemens, E-Learning - Opportunities in the Crisis: An Attempt at an Appraisal of Electronic Learning in Germany with Regards to Media Management and Pedagogy (E-Learning – Chance in der Krise: Versuch einer medienwirtschaftlichen und medienpädagogischen Bestandsaufnahme des elektronischen Lernens in Deutschland) (April 1, 2003). MW Zeitschrift für Medienwirtschaft und Medienmanagement, No. 2, pp. 28-32, April 2003. Available at SSRN: https://ssrn.com/abstract=1558325 or http://dx.doi.org/10.2139/ssrn.1558325

Holger Sievert (Contact Author)

Macromedia University ( email )

Head of Media School
Bruederstr. 17
Cologne, 50667
Germany

HOME PAGE: http://www.hochschule-macromedia.de/pr

Technische Universitaet Munchen (TUM)

Arcisstr. 21
Munich, 88045
Germany

HOME PAGE: http://www.communicate-program.de

University of Cambridge

Churchill College
Storey's Way
Cambridge, CB3 0DS
United Kingdom

HOME PAGE: http://www.cam.ac.uk

Institute for Public Relations

PO Box 118400
2096 Weimer Hall
Gainesville, FL 32611.8400
United States

HOME PAGE: http://www.instituteforpr.org/

Clemens Bohrer

Goethe University Frankfurt ( email )

Grüneburgplatz 1
Frankfurt am Main, 60323
Germany

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