Is 'Press Spokesperson' a Profession? Initiation of a Discussion of Vocational and Further Training in a Job Sector which is still Relatively New (Ist Pressesprecher eine Profession? Anstöße zu einer Diskussion über Aus- und Weiterbildung in einem immer noch recht neuen Berufsfeld)

Sievert, Holger

doi:10.2139/ssrn.1558326

Is 'Press Spokesperson' a Profession? Initiation of a Discussion of Vocational and Further Training in a Job Sector which is still Relatively New (Ist Pressesprecher eine Profession? Anstöße zu einer Diskussion über Aus- und Weiterbildung in einem immer noch recht neuen Berufsfeld)

NEWS REGIONAL, No. 1, pp. 6-7, Bundesverband deutscher Pressesprecher, January 2010

2 Pages Posted: 25 Feb 2010 Last revised: 17 Mar 2010

See all articles by Holger Sievert

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Date Written: February 24, 2010

Abstract

This paper examines the perception of the role of those who work in communications, and notes that many PR professionals have qualifications in backgrounds which do not neccesarily relate to pure PR work. It discusses new qualifications in Germany which provide an opportunity for all those active in this field to gain a nationally recognised certification of their competencies.

Note: Downloadable document in German.

Keywords: Profession, PR, Communications, Qualification

JEL Classification: M30

Suggested Citation: Suggested Citation

Sievert, Holger, Is 'Press Spokesperson' a Profession? Initiation of a Discussion of Vocational and Further Training in a Job Sector which is still Relatively New (Ist Pressesprecher eine Profession? Anstöße zu einer Diskussion über Aus- und Weiterbildung in einem immer noch recht neuen Berufsfeld) (February 24, 2010). NEWS REGIONAL, No. 1, pp. 6-7, Bundesverband deutscher Pressesprecher, January 2010. Available at SSRN: https://ssrn.com/abstract=1558326 or http://dx.doi.org/10.2139/ssrn.1558326