Enhancing Governmentally Sponsored Export Promotions through Better Segmentation of the Market of a State's Manufacturing Concerns

The International Trade Journal, Vol. 23, No. 3, pp. 258-300, 2009

Posted: 24 Feb 2010

See all articles by Nicholas Williamson

Nicholas Williamson

University of North Carolina at Greensboro

Susan Myrden

affiliation not provided to SSRN

Steve Cramer

University of North Carolina at Greensboro

Date Written: July 1, 2009

Abstract

This article presents methodology for identifying product categories that, if they were made the subjects of a specified state’s export promotions, would hold promise for satisfying relevant needs of members of three key ‘‘stakeholder’’ groups regarding the outcomes of the government-sponsored export promotions: the World Trade Organization (WTO), managements of nonexporting, small- and medium-sized (SME) manufacturing concerns, and governmental entities who are responsible for raising funds to support such promotions. Methodology is applied in the context of a state in the United States (North Carolina). The methodology is then applied in the context of a state in the United States (North Carolina). The presentations of the results of the application of the methodology at each of the 2-, 4- and 6-digit HS-coded product category levels are in each case followed by discussions of implications of the results.

Suggested Citation

Williamson, Nicholas and Myrden, Susan and Cramer, Steve, Enhancing Governmentally Sponsored Export Promotions through Better Segmentation of the Market of a State's Manufacturing Concerns (July 1, 2009). The International Trade Journal, Vol. 23, No. 3, pp. 258-300, 2009. Available at SSRN: https://ssrn.com/abstract=1558468

Nicholas Williamson (Contact Author)

University of North Carolina at Greensboro ( email )

P.O.Box 26170
Greensboro, NC 27412
United States

Susan Myrden

affiliation not provided to SSRN ( email )

Steve Cramer

University of North Carolina at Greensboro ( email )

P.O.Box 26170
Greensboro, NC 27412
United States

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