Enhancing Governmentally Sponsored Export Promotions through Better Segmentation of the Market of a State's Manufacturing Concerns
The International Trade Journal, Vol. 23, No. 3, pp. 258-300, 2009
Posted: 24 Feb 2010
Date Written: July 1, 2009
This article presents methodology for identifying product categories that, if they were made the subjects of a specified state’s export promotions, would hold promise for satisfying relevant needs of members of three key ‘‘stakeholder’’ groups regarding the outcomes of the government-sponsored export promotions: the World Trade Organization (WTO), managements of nonexporting, small- and medium-sized (SME) manufacturing concerns, and governmental entities who are responsible for raising funds to support such promotions. Methodology is applied in the context of a state in the United States (North Carolina). The methodology is then applied in the context of a state in the United States (North Carolina). The presentations of the results of the application of the methodology at each of the 2-, 4- and 6-digit HS-coded product category levels are in each case followed by discussions of implications of the results.
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