Teleuse at the Bottom of the Pyramid: Findings from a Five Country Study

3rd Global Knowledge Conference, Kuala Lumpur, Malaysia, 11-13 December 2007

11 Pages Posted: 26 Feb 2010

See all articles by Ayesha Zainudeen

Ayesha Zainudeen

LIRNEasia

Nirmali Sivapragasam

LIRNEasia

Harsha de Silva

LIRNEasia

Tahani Iqbal

Research Fellow

Dimuthu Ratnadiwakara

University of Houston - C.T. Bauer College of Business, Students

Date Written: 2007

Abstract

This paper looks at telecom use at the bottom of the pyramid, or BOP in emerging Asia, where much of the ‘next billion’ subscribers are expected to come from. It explores the potential for new customers, and issues of affordability at the BOP. The findings reveal potential for more than 140 new connections at the BOP in Pakistan, India, Sri Lanka, the Philippines and Thailand alone, with almost two thirds being mobile; this will have large implications for the uptake of emerging mobile applications. It also looks at the ‘gendered’ use of telecom at the BOP, revealing a gender divide in India, Pakistan and to a small extent in Sri Lanka too. The policy implications of the findings are briefly examined.

Suggested Citation

Zainudeen, Ayesha and Sivapragasam, Nirmali and de Silva, Harsha and Iqbal, Tahani and Ratnadiwakara, Dimuthu, Teleuse at the Bottom of the Pyramid: Findings from a Five Country Study (2007). 3rd Global Knowledge Conference, Kuala Lumpur, Malaysia, 11-13 December 2007. Available at SSRN: https://ssrn.com/abstract=1558865 or http://dx.doi.org/10.2139/ssrn.1558865

Ayesha Zainudeen (Contact Author)

LIRNEasia ( email )

12, Balcomb Place
Colombo, 00800
Sri Lanka

Nirmali Sivapragasam

LIRNEasia ( email )

12, Balcomb Place
Colombo, 00800
Sri Lanka

Harsha De Silva

LIRNEasia ( email )

12, Balcomb Place
Colombo, 00800
Sri Lanka

Tahani Iqbal

Research Fellow ( email )

12, Balcomb Place
Colombo, 00800
Sri Lanka

Dimuthu Ratnadiwakara

University of Houston - C.T. Bauer College of Business, Students ( email )

Houston, TX
United States
713-743-4937 (Phone)

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