8 Pages Posted: 12 Mar 2010
Date Written: March 8, 2010
"Why consumers buy." It is a very dramatic paper that shows what motivates and influences consumers to purchase a product. Producers produce goods through production process, all factors of production and manpower, for selling the product in market. The final objective of every producer is to increase sales volume in context with profit. But if consumers do not have the initiative to buy the product, then all the production cost will be useless. Consumers do not take a chance to consume enough money in every product. But we need some necessity goods - the basic needs (food, water, clothes, homes). These are necessary, but in our market, different types of product are selling which are not necessity - objects such as pocket purses, key chains and other artificial goods.
Keywords: consumer, Need of consumer
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