An Odd Couple: Current Trends in General Managers' and PR Professionals' Perceptions of Communication in Corporate Management (Ungleiche Brüder: Aktuelle Einstellungen Von General Managern Und Pr-Verantwortlichen Zur Unternehmensführung Durch Kommunikation)

Abstract

The English version is available at http://ssrn.com/abstract=870232

This document is an article originally published in the German magazine zfo. This professional magazine is a respected publication focusing on leadership and organization. The article appeared in a special issue on leadership and communication that can be ordered with the request form at the end (available only in German). More details of the study referred to in the article can be found in a German-language volume scheduled for publication in February 2006.

Note: Downloadable document is in German

Keywords: Corporate Communication, Public Relations, General Management

JEL Classification: M10, M14, M30, Z10