Data Collection Procedures Equivalence in International Business Research
15 Pages Posted: 10 Mar 2010
Date Written: February 9, 2010
Following the work undertaken by Hult el al., (2008) on data equivalence in cross-cultural international business research, this study examines mail survey administration procedures equivalence within 94 studies published in the Journal of International Business Studies from 2000-2008.The results show that, despite the existence of a well established theoretical frameworks for mail survey data collection by Don Dillman (1978, 1999), international business researchers have not been inspired to adopt and report the data collection procedures adequately in their work. We hope this work will bring to an end continuance of this neglect.
Keywords: international business research, international mail survey, data collection procedure equivalence
JEL Classification: A30, B00, M10
Suggested Citation: Suggested Citation