Perception of Risk from Asteroid Impact
COMET/ASTEROID IMPACTS AND HUNAM SOCIETY, P. Bobrowsky, H. Rickman, eds., Springer-Verlag Berlin Heidelberg, 2007
Posted: 15 Mar 2010
Date Written: 2007
Perhaps the earliest studies of risk perception with regard to natural hazards were conducted by geographer Gilbert White (1945, 1964) and his students (e.g. Burton and Kates 1964). Later, in 1974, this author joined with White and economist Howard Kunreuther to review this early work in the context of new research in cognitive psychology (Kahneman and Tversky 1972; Tversky and Kahneman 1971, 1973) describing the idiosyncratic ways human minds think about probability, uncertainty and risk (Slovic et al. 1974). This research illustrated the workings of Herbert Simon’s theory of “bounded rationality” (1959), which asserts that human cognitive limitations force decision makers to construct a simplified model of the world in order to deal with it.
Keywords: bounded rationality, risk perception, natural hazards, cognitive psychology, probability, risk
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