First Tests of the Dashboard in Europe: An Empirical Contribution to the Global Navigation of International Corporate Communications
Annual Meeting of the Commission on Global PR Research, Miami FL, March 12th, 2010
14 Pages Posted: 15 Mar 2010 Last revised: 28 Oct 2010
Date Written: March 12, 2010
Last year, the author of this paper presented his essay “From Back-Seat to Dashboard: The Global Navigation of International Corporate Communications”, showing that systematic understanding of international corporate communications (ICC) is not well developed and proposing a heuristic grid to aid the identification of cultural gaps which can lead to problems in international corporate communication. This paper develops that essay, using the heuristic analytical grid in order to present the very first result on the application of the ICC compass,using the example of different European countries.
Keywords: PR, Communications, International, Culture, Europe
JEL Classification: M14, M30
Suggested Citation: Suggested Citation