First Tests of the Dashboard in Europe: An Empirical Contribution to the Global Navigation of International Corporate Communications

Sievert, Holger

doi:10.2139/ssrn.1569527

First Tests of the Dashboard in Europe: An Empirical Contribution to the Global Navigation of International Corporate Communications

Annual Meeting of the Commission on Global PR Research, Miami FL, March 12th, 2010

14 Pages Posted: 15 Mar 2010 Last revised: 28 Oct 2010

See all articles by Holger Sievert

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Date Written: March 12, 2010

Abstract

Last year, the author of this paper presented his essay “From Back-Seat to Dashboard: The Global Navigation of International Corporate Communications”, showing that systematic understanding of international corporate communications (ICC) is not well developed and proposing a heuristic grid to aid the identification of cultural gaps which can lead to problems in international corporate communication. This paper develops that essay, using the heuristic analytical grid in order to present the very first result on the application of the ICC compass,using the example of different European countries.

Keywords: PR, Communications, International, Culture, Europe

JEL Classification: M14, M30

Suggested Citation: Suggested Citation

Sievert, Holger, First Tests of the Dashboard in Europe: An Empirical Contribution to the Global Navigation of International Corporate Communications (March 12, 2010). Annual Meeting of the Commission on Global PR Research, Miami FL, March 12th, 2010. Available at SSRN: https://ssrn.com/abstract=1569527 or http://dx.doi.org/10.2139/ssrn.1569527