Interventions to Promote Healthy Eating Habits: Evaluation and Recommendations

Obesity Reviews, 2010

Posted: 21 Mar 2010

See all articles by W. Bruce Traill

W. Bruce Traill

University of Reading - School of Agriculture, Policy & Development - Department of Agricultural and Food Economics

B. Shankar

affiliation not provided to SSRN

J. Brambila-Macias

affiliation not provided to SSRN

Tino Bech-Larsen

University of Aarhus - Aarhus School of Business - Marketing and Statistics

Jessica Aschemann-Witzel

Aarhus University - Department of Marketing and Statistics

Mathias Strand

affiliation not provided to SSRN

Mario Mazzocchi

University of Bologna - Department of Statistics; University of Reading - School of Agriculture, Policy & Development

Sara Capacci

University of Bologna - Department of Economics

Wim Verbeke

Ghent University - Department of Agricultural Economics

Federico Perez-Cueto

Ghent University

D. D'Addesa

affiliation not provided to SSRN

A. Saba

affiliation not provided to SSRN

A. Turrini

affiliation not provided to SSRN

Barbara Niedzwiedzka

Institute of Public Health, Jagiellonian University Medical College

A. Koziol-Kozakowska

affiliation not provided to SSRN

V. Kijowska

affiliation not provided to SSRN

B. Piorecka

affiliation not provided to SSRN

M. Infantes

affiliation not provided to SSRN

Markus Winkelmann

affiliation not provided to SSRN

L. Smillie

affiliation not provided to SSRN

D. Lyle

affiliation not provided to SSRN

Date Written: March 15, 2010

Abstract

Although in several EU Member States many public interventions have been running for the prevention and/or management of obesity and other nutritionrelated health conditions, few have yet been formally evaluated. The multidisciplinary team of the EATWELL project will gather benchmark data on healthy eating interventions in EU Member States and review existing information on the effectiveness of interventions using a three-stage procedure (i) Assessment of the intervention’s impact on consumer attitudes, consumer behaviour and diets; (ii) The impact of the change in diets on obesity and health and (iii) The value attached by society to these changes, measured in life years gained, cost savings and quality-adjusted life years. Where evaluations have been inadequate, EATWELL will gather secondary data and analyse them with a multidisciplinary approach incorporating models from the psychology and economics disciplines. Particular attention will be paid to lessons that can be learned from private sector that are transferable to the healthy eating campaigns in the public sector. Through consumer surveys and workshops with other stakeholders, EATWELL will assess the acceptability of the range of potential interventions. Armed with scientific quantitative evaluations of policy interventions and their acceptability to stakeholders, EATWELL expects to recommend more appropriate interventions for Member States and the EU, providing a one-stop guide to methods and measures in interventions evaluation, and outline data collection priorities for the future.

Keywords: Benchmarking, EATWELL, Obesity, Policy

Suggested Citation

Traill, W. Bruce and Shankar, B. and Brambila-Macias, J. and Bech-Larsen, Tino and Aschemann-Witzel, Jessica and Strand, Mathias and Mazzocchi, Mario and Capacci, Sara and Verbeke, Wim and Perez-Cueto, Federico and D'Addesa, D. and Saba, A. and Turrini, A. and Niedzwiedzka, Barbara and Koziol-Kozakowska, A. and Kijowska, V. and Piorecka, B. and Infantes, M. and Winkelmann, Markus and Smillie, L. and Lyle, D., Interventions to Promote Healthy Eating Habits: Evaluation and Recommendations (March 15, 2010). Obesity Reviews, 2010, Available at SSRN: https://ssrn.com/abstract=1571205

W. Bruce Traill (Contact Author)

University of Reading - School of Agriculture, Policy & Development - Department of Agricultural and Food Economics ( email )

Reading, RG6 6AH
United Kingdom

B. Shankar

affiliation not provided to SSRN ( email )

J. Brambila-Macias

affiliation not provided to SSRN ( email )

Tino Bech-Larsen

University of Aarhus - Aarhus School of Business - Marketing and Statistics ( email )

Haslegårdsvej 10
Århus V
Denmark

Jessica Aschemann-Witzel

Aarhus University - Department of Marketing and Statistics ( email )

Mathias Strand

affiliation not provided to SSRN ( email )

Mario Mazzocchi

University of Bologna - Department of Statistics ( email )

Bologna, 40126
Italy
390512098225 (Phone)
39051232153 (Fax)

HOME PAGE: http://www2.stat.unibo.it/mazzocchi

University of Reading - School of Agriculture, Policy & Development ( email )

Reading, RG6 6AH
United Kingdom

Sara Capacci

University of Bologna - Department of Economics ( email )

Strada Maggiore 45
Bologna, 40125
Italy

HOME PAGE: http://www.unibo.it/faculty/sara.capacci

Wim Verbeke

Ghent University - Department of Agricultural Economics ( email )

Coupure Links 653
Gent, 9000
Belgium

Federico Perez-Cueto

Ghent University ( email )

Coupure Links 653
Gent, 9000
Belgium

D. D'Addesa

affiliation not provided to SSRN ( email )

A. Saba

affiliation not provided to SSRN ( email )

A. Turrini

affiliation not provided to SSRN ( email )

Barbara Niedzwiedzka

Institute of Public Health, Jagiellonian University Medical College ( email )

Grzegorzecka 20
Kraków, 31-531
Poland

A. Koziol-Kozakowska

affiliation not provided to SSRN ( email )

V. Kijowska

affiliation not provided to SSRN ( email )

B. Piorecka

affiliation not provided to SSRN ( email )

M. Infantes

affiliation not provided to SSRN ( email )

Markus Winkelmann

affiliation not provided to SSRN ( email )

L. Smillie

affiliation not provided to SSRN ( email )

D. Lyle

affiliation not provided to SSRN ( email )

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