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Consumer Needs - Marketing Segmentation

17 Pages Posted: 24 Mar 2010  

Mohd Arif

Mohd Arif Business Educational World(MABEW)

Date Written: March 16, 2010


In the 20th Century, we are seeing different types of demand created to buy products. Consumer is King of Market - This sentence is universally true because the customer is public, and the public makes every decision, such as make a government.

This time we are seeing a craving area - the craving influence to the customer to buy goods. Consumers have want desire and needs for product which are useful for his or her life. But mostly attract to each other consumer to consumer, that one consumer has Fan and A.C.. Both are used as time to time, than other consumers who are attracted to and demand this product, that just arrived demand.

Everyone likes luxury products and want luxury products. But according to the income factor, people manage and spend or invest on suitable product which give satisfaction. Producers produce goods time to time as development products through research and development by marketing research.

Keywords: Marketing Segmentation, Consumer Needs

Suggested Citation

Arif, Mohd, Consumer Needs - Marketing Segmentation (March 16, 2010). Available at SSRN: or

Mohd Arif (Contact Author)

Mohd Arif Business Educational World(MABEW) ( email )

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