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Relationship between Marketing Segmentation and Consumer Needs

8 Pages Posted: 24 Mar 2010  

Mohd Arif

Mohd Arif Business Educational World(MABEW)

Date Written: March 16, 2010


"Why consumers buy" - is a very dramatic sentence, which shows that, why consumer motivation and influence to purchase a product. Producers produce good through the production process, and arrance all the factors of production and its manpower for selling the product in the market. Every production's process has a final objective of an increase in slaes volume in context with profit, but if consumers do not have initiative to buy the product, then all the production cost will be useless. Consumers do not take chances because there is not enough money for every product.

Consumers have basic needs (food, water, clothing, housing) which are necessities for life, but in our market different types of products are selling, which are not necessities, objects such as pocket purses, key chains and other artificial goods. These products only objective is satisfaction of consumer life.

Different types of consumers, we can see in the market, who who do not have a need to buy a product, are only walking the market and attract the products they decide to purchase.

Keywords: marketing segmentation

Suggested Citation

Arif, Mohd, Relationship between Marketing Segmentation and Consumer Needs (March 16, 2010). Available at SSRN: or

Mohd Arif (Contact Author)

Mohd Arif Business Educational World(MABEW) ( email )

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