Constructing Consumer Responsibility: Exploring the Role of Corporate Communications

Organization Studies, Vol. 29, No. 12, pp. 495-1519

Posted: 25 Mar 2010

See all articles by Robert Caruana

Robert Caruana

University of Manchester - Manchester Business School

Andrew Crane

University of Bath - School of Management

Date Written: 2008

Abstract

This article examines the role of corporations in constructing the nature, meaning and implications of `consumer responsibility'. It draws on a theoretical framework that elaborates how objects, subjects and concepts are configured in organizational discourse. Using critical discourse analysis, it reveals how consumer responsibility is organized into meaningful cultural knowledge through corporate communications. The findings suggest that such communications rely on strategic juxtapositions that offer a morally unconflicting concept of consumer responsibility that is facilitative of market choice.

Keywords: Consumer Responsibility, Corporate Communications, Discourse, Power, Morality, Responsible Tourism, Corporate Social Responsibility

Suggested Citation

Caruana, Robert and Crane, Andrew, Constructing Consumer Responsibility: Exploring the Role of Corporate Communications (2008). Organization Studies, Vol. 29, No. 12, pp. 495-1519. Available at SSRN: https://ssrn.com/abstract=1572524

Robert Caruana

University of Manchester - Manchester Business School ( email )

The University of Manchester
Manchester, M15 6PB

Andrew Crane (Contact Author)

University of Bath - School of Management ( email )

Claverton Down
Bath, BA2 7AY
United Kingdom

HOME PAGE: http://www.bath.ac.uk/management/faculty/andrew-crane.html

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