Corporate Greening as Amoralization

Organizational Studies, Vol. 21, No. 4, pp. 673-696

Posted: 26 Mar 2010

See all articles by Andrew Crane

Andrew Crane

University of Bath - School of Management

Date Written: 2000

Abstract

This paper explores the moral dimension of corporate greening. Drawing on extensive case-study evidence from three organizational types, the proposition is advanced that there is a tendency in corporations for greening to be accompanied by a process of amoralization, i.e. a lack of moral meaning and significance for organization members in relation to the natural environment. By presenting corporate greening in terms of issue selling, specific processes of amoralization are identified in the symbolic action and impression management behaviours of policy champions. Variations in these processes across organizational types are explored and potential explanations are advanced with recourse to the organizational politics, power and culture literatures. The implications of these findings are discussed in the context of the actual and potential role played by morality in advancing corporate greening.

Keywords: corporate greening, business ethics, morality, issue selling, impression management

Suggested Citation

Crane, Andrew, Corporate Greening as Amoralization (2000). Organizational Studies, Vol. 21, No. 4, pp. 673-696. Available at SSRN: https://ssrn.com/abstract=1574998

Andrew Crane (Contact Author)

University of Bath - School of Management ( email )

Claverton Down
Bath, BA2 7AY
United Kingdom

HOME PAGE: http://www.bath.ac.uk/management/faculty/andrew-crane.html

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