Framing Innovation: Negotiating Shared Frames During Early Design Phases

Journal of Design Research, Vol. 6, No. 1, pp. 77-99, 2007

21 Pages Posted: 26 Mar 2010

See all articles by Jonathan Hey

Jonathan Hey

affiliation not provided to SSRN

Caneel K. Joyce

London School of Economics

Sara L. Beckman

University of California, Berkeley - Operations and Information Technology Management Group

Date Written: 2007

Abstract

Members of newly formed design teams have different frames – implicit values, goals and assumptions – each of them hold about what problems are important and how they are best addressed. In the early, informal phases of design projects, these frames, and the degree to which they are shared within the team, have substantial consequences. However, little is known about the interactions and activities that reveal frames and support frame sharing in teams. Our study follows 22 newly-formed multi-disciplinary teams through the early phases of the design process in a New Product Development course. We used a mixed method, interdisciplinary approach to understand the dynamic process through which design frames are socially negotiated and shared. We identified core framing activities of design teams and propose a framing cycle of pseudo-frame setting, making individuals’ frames explicit, making frame conflicts salient, and building a common frame.

Keywords: design team, early phases, framing, innovation, problem definition, assumptions, conflict, user-centered

Suggested Citation

Hey, Jonathan and Joyce, Caneel K. and Beckman, Sara L., Framing Innovation: Negotiating Shared Frames During Early Design Phases (2007). Journal of Design Research, Vol. 6, No. 1, pp. 77-99, 2007. Available at SSRN: https://ssrn.com/abstract=1576473

Jonathan Hey

affiliation not provided to SSRN

No Address Available

Caneel K. Joyce (Contact Author)

London School of Economics ( email )

London
United States

HOME PAGE: http://caneelian.com

Sara L. Beckman

University of California, Berkeley - Operations and Information Technology Management Group ( email )

545 Student Services Building
Berkeley, CA 94720
United States
510-642-1058 (Phone)
510-643-1412 (Fax)

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