Reciprocal Attention and Norm of Reciprocity in Blogging Networks

JENA Economic Research Papers #2010-020

20 Pages Posted: 27 Mar 2010 Last revised: 6 Aug 2014

See all articles by Alexia Gaudeul

Alexia Gaudeul

Georg-August-Universität Göttingen

Chiara Peroni

Luxembourg Institute of Science and Technology (LIST); RCFEA

Date Written: March 19, 2010

Abstract

Bloggers devote significant time not only producing content for others to read, watch or listen to, but also paying attention to and engaging in interactions with other bloggers. We hope to throw light not only on the factors that gain bloggers significant readership and lively interactions with their audience, but also on the rules that govern their relations with others. We relate bloggers' activity with the size and structure of their network of fellow bloggers. A blogger's readership increases with his activity, while bloggers who read back proportionally fewer of their readers tend also to be more active. We find evidence that those bloggers who read back proportionally fewer of their readers have less readers than bloggers who reciprocate more, but tend to receive more comments per posts.

Keywords: Blogs, Bloggers, Community, Friendship, Internet, LiveJournal, Reciprocity, Social Media, Social Networks, Social Norms, Web 2.0, Weblogs

JEL Classification: D64, D85, H41, L82, L86, Z13

Suggested Citation

Gaudeul, Alexia and Peroni, Chiara, Reciprocal Attention and Norm of Reciprocity in Blogging Networks (March 19, 2010). JENA Economic Research Papers #2010-020. Available at SSRN: https://ssrn.com/abstract=1577062 or http://dx.doi.org/10.2139/ssrn.1577062

Alexia Gaudeul (Contact Author)

Georg-August-Universität Göttingen ( email )

Platz der Goettinger Sieben 3
Goettingen, 37073
Germany
+49 (0) 551 39 7333 (Phone)

HOME PAGE: http://agaudeul.free.fr

Chiara Peroni

Luxembourg Institute of Science and Technology (LIST) ( email )

29, avenue John F.Kennedy
Luxembourg, L-1855
Luxembourg

RCFEA ( email )

Via Patara, 3
Rimini (RN), RN 47900
Italy

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