Diagnosing Organizational Culture Through Metaphors and Task and Relationship Orientations

University of Tartu Faculty of Economics and Business Administration Working Paper No. 68-2010

41 Pages Posted: 27 Mar 2010

See all articles by Gerli Hämmal

Gerli Hämmal

affiliation not provided to SSRN

Maaja Vadi

University of Tartu - Faculty of Economics and Business Administration

Date Written: March 26, 2010

Abstract

Organizational culture is a system of meanings that are shared to various degrees inside the organization. Several surveys have been conducted to measure the different factors of organizational culture, but not many surveys have aimed to demonstrate the essence of organizational culture. Thus, the main contribution of the current paper is to diagnose organizational culture by highlighting connections between orientations (task and relationship) and metaphors. Task and relationship orientations are suitable for the research of organizational culture as they highlight the most general aspects in social groups. Metaphors make it possible to capture the mutual interaction between the individual and the organization by mediating peoples’ ideas and thoughts about its culture. It has been shown that estimations of both orientations are related to which metaphor is being used to characterize the organization.

Keywords: Organizational Culture, Organizational Orientations, Metaphors

JEL Classification: M12, M14, M19

Suggested Citation

Hämmal, Gerli and Vadi, Maaja, Diagnosing Organizational Culture Through Metaphors and Task and Relationship Orientations (March 26, 2010). University of Tartu Faculty of Economics and Business Administration Working Paper No. 68-2010, Available at SSRN: https://ssrn.com/abstract=1578902 or http://dx.doi.org/10.2139/ssrn.1578902

Gerli Hämmal (Contact Author)

affiliation not provided to SSRN ( email )

Maaja Vadi

University of Tartu - Faculty of Economics and Business Administration ( email )

Narva Road 4-A218
Tartu 51009
Estonia
+ 372 7 376 323 (Phone)
+ 372 7 376 323 (Fax)

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