Markers of Trust: How Pro- and Anti-Vaccination Web Sites Make Their Case

23 Pages Posted: 28 Mar 2010

See all articles by Kristopher A. Nelson

Kristopher A. Nelson

University of California, San Diego (UCSD), Students

Date Written: March 18, 2010

Abstract

In this paper, I will look at both pro- and anti-vaccination Web sites as examples of texts positioned within the contemporary vaccination debate. My goal is to examine and reveal various “markers” that indicate strategies each text uses to inspire credibility and trust in particular audiences. My analysis of specific sites will not focus on the science of vaccination, nor on the "truth" or "falsity" of arguments. Instead, I intend to discuss how various participants in the debate frame their positions in order to bolster their arguments - and, at times, on how other markers may detract from it.

Keywords: Vaccination, Web, Medicine

Suggested Citation

Nelson, Kristopher A., Markers of Trust: How Pro- and Anti-Vaccination Web Sites Make Their Case (March 18, 2010). Available at SSRN: https://ssrn.com/abstract=1579525 or http://dx.doi.org/10.2139/ssrn.1579525

Kristopher A. Nelson (Contact Author)

University of California, San Diego (UCSD), Students ( email )

San Diego, CA
United States

HOME PAGE: http://www.ekris.org

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