Markers of Trust: How Pro- and Anti-Vaccination Web Sites Make Their Case
23 Pages Posted: 28 Mar 2010
Date Written: March 18, 2010
In this paper, I will look at both pro- and anti-vaccination Web sites as examples of texts positioned within the contemporary vaccination debate. My goal is to examine and reveal various “markers” that indicate strategies each text uses to inspire credibility and trust in particular audiences. My analysis of specific sites will not focus on the science of vaccination, nor on the "truth" or "falsity" of arguments. Instead, I intend to discuss how various participants in the debate frame their positions in order to bolster their arguments - and, at times, on how other markers may detract from it.
Keywords: Vaccination, Web, Medicine
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