Red State, Red Blog, Blue State, Blue Blog?
Posted: 29 Mar 2010
As a fairly new social phenomenon, blogging has received little scholarly attention. As a result, little is known about political blogs, particularly the characteristics of blog audiences. Prior research on who reads politics blogs have relied on surveys that often yield low response rates. This paper seeks to broaden our understanding of political blog readership by exploring the relationship between geographic political polarization and blog readership. This work asks whether political polarization influence the type of blogs people consue? Using Sitemeter, a service which tracks website visits, we are able to construct an original data set of the locations of 2800 political blogs visits. Using ordinary least squares modeling, we were able to examine the relationship between each visitor's location was and blog ideology. We find that those in liberal states visited more political blogs (liberal and conservative). Conservative states showed the greatest disparity between visits to liberal and conservative blogs. This work provides a novel and fruitful way to explore the dynamics of blog readership.
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