New York Life and Immediate Annuities

Posted: 3 Apr 2010

See all articles by Julio J. Rotemberg

Julio J. Rotemberg

Harvard University, Business, Government and the International Economy Unit (deceased); National Bureau of Economic Research (NBER) (deceased)

John T. Gourville

Harvard Business School

Date Written: March 23, 2010

Abstract

By positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many retirees are reluctant to buy them and many agents are reluctant to sell them.

Suggested Citation

Rotemberg, Julio J. and Gourville, John T., New York Life and Immediate Annuities (March 23, 2010). HBS Case No. 510-040; Harvard Business School BGIE Unit. Available at SSRN: https://ssrn.com/abstract=1581430

Julio J. Rotemberg (Contact Author)

Harvard University, Business, Government and the International Economy Unit (deceased) ( email )

Cambridge, MA
United States
617-495-1015 (Phone)
617-496-5994 (Fax)

National Bureau of Economic Research (NBER) (deceased)

1050 Massachusetts Avenue
Cambridge, MA 02138
United States

John T. Gourville

Harvard Business School ( email )

Soldiers Field
Boston, MA 02163
United States
617-495-6133 (Phone)
617-496-5637 (Fax)

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