New York Life and Immediate Annuities
Posted: 3 Apr 2010
Date Written: March 23, 2010
Abstract
By positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many retirees are reluctant to buy them and many agents are reluctant to sell them.
Suggested Citation: Suggested Citation
Rotemberg, Julio J. and Gourville, John T., New York Life and Immediate Annuities (March 23, 2010). HBS Case No. 510-040, Harvard Business School BGIE Unit, Available at SSRN: https://ssrn.com/abstract=1581430
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