Service Value Networks: Unleashing the Combinatorial Power of Service Mashups

39 Pages Posted: 5 Apr 2010 Last revised: 5 Sep 2014

See all articles by Jan Kraemer

Jan Kraemer

University of Passau

Tobias Conte

Karlsruhe Institute of Technology

Benjamin Blau

Karlsruhe Institute of Technology

Clemens van Dinther

Karlsruhe Institute of Technology

Christof Weinhardt

Karlsruhe Institute of Technology

Date Written: October 12, 2010

Abstract

The long tail phenomenon has been heavily discussed in recent years. What has been neglected so far is its striking relevance for electronic services. Whereas consumers expectations about information goods are often vague and transient, their requirements are pronounced and specific when it comes to the functional and non-functional characteristics of electronic services. Moreover, modular services can be combined and configured into service mashups that have the potential to meet complex consumer requirements. In this vein, the long tail phenomenon can be leveraged into a new dimension – the long valley, where every service exerts positive network externalities on the remaining services, thereby spurring an increase in supply and demand. The combinatorics of constructible service mashups are enabled by universally accessible service orchestration platforms known as Service Value Networks (SVNs). This article shall not only pave the way for a rising research area on a new business trend, but will also help business actors to harness the opportunities opened up by SVNs.

Keywords: Long Tail, Service Economy, Mash Up, Service Value Network, Smart Business Network

JEL Classification: O32, O33, L86, M21

Suggested Citation

Kraemer, Jan and Conte, Tobias and Blau, Benjamin and van Dinther, Clemens and Weinhardt, Christof, Service Value Networks: Unleashing the Combinatorial Power of Service Mashups (October 12, 2010). Available at SSRN: https://ssrn.com/abstract=1582902 or http://dx.doi.org/10.2139/ssrn.1582902

Jan Kraemer (Contact Author)

University of Passau ( email )

Chair of Internet and Telecommunications Business
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Passau, D-94036
Germany
+498515092580 (Phone)
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HOME PAGE: http://www.kraemer.biz

Tobias Conte

Karlsruhe Institute of Technology ( email )

Kaiserstraße 12
Karlsruhe, Baden Württemberg 76131
Germany

Benjamin Blau

Karlsruhe Institute of Technology ( email )

Kaiserstraße 12
Karlsruhe, Baden Württemberg 76131
Germany

Clemens Van Dinther

Karlsruhe Institute of Technology ( email )

Kaiserstraße 12
Karlsruhe, Baden Württemberg 76131
Germany

Christof Weinhardt

Karlsruhe Institute of Technology ( email )

Kaiserstraße 12
Karlsruhe, Baden Württemberg 76131
Germany

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