ABB Asea Brown Boveri (C): Computer-Aided Engineering at Abb Traction Inc

22 Pages Posted: 5 Apr 2010

See all articles by Andrew Boynton

Andrew Boynton

International Institute for Management Development

Eran Gartner

affiliation not provided to SSRN

Abstract

This case can be used as a stand-alone case to teach students how to evaluate an important computer-aided engineering investment for a firm facing global, competitive pressures. The case is the last in a series on ABB and in this role allows students to examine how technology can be managed "locally" in a firm dedicated to achieving both "global and local" technology and market capabilities. There is a technical note titled Computer-Aided Engineering (UVA-IT-0008) that can (optionally) be used to support this case and the (A) and (B) cases (ABB Asea Brown Boveri (A): The Merger and ABB Asea Brown Boveri (B): A Federation of National Companies).

Keywords: technology management

Suggested Citation

Boynton, Andrew and Gartner, Eran, ABB Asea Brown Boveri (C): Computer-Aided Engineering at Abb Traction Inc. Darden Case No. UVA-BP-0325, Available at SSRN: https://ssrn.com/abstract=1583269

Andrew Boynton (Contact Author)

International Institute for Management Development ( email )

de Bellerive 23
PO Box 915 CH-1001
Lausanne
Switzerland

Eran Gartner

affiliation not provided to SSRN

No Address Available

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
52
Abstract Views
1,627
rank
440,568
PlumX Metrics