Rodale Press (B)
15 Pages Posted: 5 Apr 2010
The night before she assumes her new role as vice chairman of Rodale Press, Maria Rodale prepares her "coming-out" speech and polishes her 90-day plan for how she will "make her mark." Recent financials indicate positive results, causing Maria to wonder how she will be able to imbue the firm with a sense of urgency given the fast-changing publishing business. See also the A case (BP-0393).
Keywords: change implementation, family business, leadership, power, strategy formulation
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