Rodale Press (B)

15 Pages Posted: 5 Apr 2010

See all articles by Catherine Elliot

Catherine Elliot

affiliation not provided to SSRN

L. J. Bourgeois

University of Virginia - Darden School of Business

Marcien Jenckes

affiliation not provided to SSRN

Daren Samuels

affiliation not provided to SSRN

Abstract

The night before she assumes her new role as vice chairman of Rodale Press, Maria Rodale prepares her "coming-out" speech and polishes her 90-day plan for how she will "make her mark." Recent financials indicate positive results, causing Maria to wonder how she will be able to imbue the firm with a sense of urgency given the fast-changing publishing business. See also the A case (BP-0393).

Keywords: change implementation, family business, leadership, power, strategy formulation

Suggested Citation

Elliot, Catherine and Bourgeois, L. Jay and Jenckes, Marcien and Samuels, Daren, Rodale Press (B). Darden Case No. UVA-BP-0394, Available at SSRN: https://ssrn.com/abstract=1583272

Catherine Elliot

affiliation not provided to SSRN

L. Jay Bourgeois (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924 -4833 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/bourgeois.htm

Marcien Jenckes

affiliation not provided to SSRN

No Address Available

Daren Samuels

affiliation not provided to SSRN

No Address Available

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
11
Abstract Views
809
PlumX Metrics