Midwest Express: A Bright Light in a Cloudy Industry

11 Pages Posted: 5 Apr 2010

See all articles by Alexander Horniman

Alexander Horniman

University of Virginia - Darden School of Business

Abstract

This case describes the elements, processes, and dynamics that have contributed to Midwest Express's being an outstanding airline service provider of the "best care in the air." The case illustrates the interrelationships among leadership, system, culture, people, and process, and the values of the strategy of dynamics.

Keywords: milgram, leadership

Suggested Citation

Horniman, Alexander, Midwest Express: A Bright Light in a Cloudy Industry. Darden Case No. UVA-BP-0398, Available at SSRN: https://ssrn.com/abstract=1583274

Alexander Horniman (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

HOME PAGE: http://www.darden.virginia.edu/html/direc_detail.aspx?styleid=2&id=4329

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