Leading Organic Growth: Module Caselets

32 Pages Posted: 5 Apr 2010

See all articles by Jeanne Liedtka

Jeanne Liedtka

University of Virginia - Darden School of Business


This is a series of 12 short caselets profiling individual growth leaders that—used in conjunction with “Business Model Innovation: A Process Model” (UVA-BP-0538)—will help students evaluate business situations for innovation opportunities. The course module focuses on enhancing the ability of students to identify and implement organic growth initiatives in mature organizations. An instructor teaching note accompanies the caselets series that contains an overview of the theoretical model underlying the course, a suggested session outline for a 15-session course, a summary of the growth leader caselets, and an overview of each caselet's focus. The goal is to raise students' awareness of and capabilities in each of the six key areas that emerged in the growth study, which include: repertoire, learning mindset, entrepreneurial thinking, reframing, learning by doing, and leading with pragmatic idealism. The module design incorporates these six aspects of growth leadership into a model offering a series of steps that guide class discussions—each with accompanying materials and exercises.



Rev. May 25, 2012


This series of short cases, used in conjunction with the technical note, “Business Model Innovation: A Process Model” (UVA-BP-0538), will help students evaluate business situations for innovation opportunities. The following stories profile 12 of the 55 growth leaders that the Batten Institute and its partners interviewed from 2005 to 2008.


Michael Booen, former air force officer, astronaut, general's aide, and staff assistant to the Secretary of the Air Force, directed Raytheon's Missile Defense Systems business and managed some of its fanciest defensive technologies. Post-9/11, he, like many others, worried about the potential threat posed by terrorists using shoulder-fired missiles (man-portable air-defense systems or MANPADS), available on the black market for as little as $ 3,000, to bring down commercial airplanes. Unlike others who worried, he believed that he had a solution.

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Keywords: business model innovation, growth leaders, interviewed, interviews

Suggested Citation

Liedtka, Jeanne, Leading Organic Growth: Module Caselets. Darden Case No. UVA-BP-0541, Available at SSRN: https://ssrn.com/abstract=1583280

Jeanne Liedtka (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
804-924-1404 (Phone)
804-924-6378 (Fax)

HOME PAGE: http://www.darden.virginia.edu/faculty/liedtka.htm

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