Cold Opportunity (C): The Absolut Icebars Story

5 Pages Posted: 5 Apr 2010

See all articles by Saras D. Sarasvathy

Saras D. Sarasvathy

University of Virginia - Darden School of Business


Suitable for MBA and executive learners, this case series presents an engaging narrative that prompts students to discuss entrepreneurial thinking. An entrepreneur who loves his native Swedish Lapland uses his natural gift for effectuation to ask What? What next? And What now? As his ventures evolve, students begin to ask themselves how they would master similar challenges to their own entrepreneurial plans and expectations. The case can be taught in either one or two sessions of a 90-minute MBA course or a four-hour executive education class. An effective complement is the technical note entitled, “What Makes Entrepreneurs Entrepreneurial� (UVA-ENT-0065).

Suggested Citation

Sarasvathy, Saras D., Cold Opportunity (C): The Absolut Icebars Story. Darden Case No. UVA-ENT-0121, Available at SSRN:

Saras D. Sarasvathy (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States


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