A Sobering Conflict: A Call for Consistency in the Messages Colleges Send About Alcohol

Fordham Intellectual Property, Media & Entertainment Law Journal, Vol. 20, 2010

30 Pages Posted: 5 Apr 2010 Last revised: 2 Nov 2010

Marc Edelman

City University of New York - Baruch College, Zicklin School of Business; Fordham University School of Law

David L Rosenthal

Rutgers Law School

Date Written: Spring 2010

Abstract

This article sets forth the argument that college administrators must adopt a more uniform policy about alcohol use. Part I of this article describes college student alcohol use and the efforts made by college administrators to discourage students from binge and underage drinking. Part II explains the history of the National Collegiate Athletic Association (“NCAA”) and discusses how NCAA financial interests have led to the practice of selling and advertising of beer at college sports events. Part III discusses why a relationship between college sports and the beer industry is inconsistent with the goals of higher education. Part IV discusses ways to reconcile the conflict between how colleges and their athletic departments address alcohol use.

Keywords: sports, college sports, law, sports law, education law, NCAA, alcohol, education, drinking policies, antitrust, Sherman Act, binge drinking, college sports, drinking age, alcohol advertising, football, basketball, college culture, drinking age change, amateurism, NCAA

JEL Classification: A13, I00, I18, I28, K20, K21, K32, L40, L44, L82, L83, M37, Z1

Suggested Citation

Edelman, Marc and Rosenthal, David L, A Sobering Conflict: A Call for Consistency in the Messages Colleges Send About Alcohol (Spring 2010). Fordham Intellectual Property, Media & Entertainment Law Journal, Vol. 20, 2010. Available at SSRN: https://ssrn.com/abstract=1583511

Marc Edelman (Contact Author)

City University of New York - Baruch College, Zicklin School of Business ( email )

One Bernard Baruch Way
Box B9-220
New York, NY 10010
United States

Fordham University School of Law ( email )

140 West 62nd Street
New York, NY 10023
United States

David L Rosenthal

Rutgers Law School ( email )

NJ
United States

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