Theory of Argumentation in Financial Markets

11 Pages Posted: 3 Apr 2010

See all articles by Fernando Estrada

Fernando Estrada

Universidad Externado de Colombia - Facultad de Finanzas, Gobierno y Relaciones Internacionales

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Date Written: April 3, 2010

Abstract

This paper aims to explore the relevance of the Theory of Argumentation TA in the complex area of financial reporting. Specifically, we investigated the scope of the phenomenon of persuasion in advertising. It examines advertisements in publications notable economic movement in Colombia. The financial communication is important to distinguish how to run the models of behavior based on beliefs of agents. Consequently, investors' beliefs can also change systematically with changes in market prices. This paper is the first part and its purpose is to prepare from the Theory of Argumentation TA an application to the financial sector in Colombia.

Keywords: Financial Markets, Economy, Theory Argumentation, Information, Advertising

JEL Classification: G1, G14, D8, D81, M3, G1, G11, D1, D85

Suggested Citation

Estrada, Fernando, Theory of Argumentation in Financial Markets (April 3, 2010). Available at SSRN: https://ssrn.com/abstract=1583918 or http://dx.doi.org/10.2139/ssrn.1583918

Fernando Estrada (Contact Author)

Universidad Externado de Colombia - Facultad de Finanzas, Gobierno y Relaciones Internacionales ( email )

Calle 12 # 0 - 85 Este, Barrio La Candelaria
Bogota, DC Cundinamarca 1267
Colombia
05-71 - 3419900 - ext. 1202 (Phone)

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