Procter &Amp; Gamble, Private-Label Brands, and the Wal-Mart Partnership (B)
5 Pages Posted: 5 Apr 2010
In 1999, Procter & Gamble (P&G) witnessed its first share increase against rival Kimberly-Clark (K-C) in the U.S. disposable diaper sector in five years. However, Samâ€™s Club de-listed P&Gâ€™s Pampers from most of its stores that August, limiting its diaper offerings to K-Câ€™s Huggies and its own private label brand White Cloud, introduced that same year. By mid-2000, P&Gâ€™s stock had lost more than half its value, and the nature of the companyâ€™s â€œspecial relationshipâ€? with Wal-Mart was being called into question.This case is a supplement to UVA-M-0654.
Keywords: marketing strategy, pricing
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