Procter &Amp; Gamble, Private-Label Brands, and the Wal-Mart Partnership (B)

5 Pages Posted: 5 Apr 2010

See all articles by Paul Farris

Paul Farris

University of Virginia - Darden School of Business

Richard Johnson

affiliation not provided to SSRN

Abstract

In 1999, Procter & Gamble (P&G) witnessed its first share increase against rival Kimberly-Clark (K-C) in the U.S. disposable diaper sector in five years. However, Sam’s Club de-listed P&G’s Pampers from most of its stores that August, limiting its diaper offerings to K-C’s Huggies and its own private label brand White Cloud, introduced that same year. By mid-2000, P&G’s stock had lost more than half its value, and the nature of the company’s “special relationship� with Wal-Mart was being called into question.This case is a supplement to UVA-M-0654.

Keywords: marketing strategy, pricing

Suggested Citation

Farris, Paul and Johnson, Richard, Procter &Amp; Gamble, Private-Label Brands, and the Wal-Mart Partnership (B). Darden Case No. UVA-M-0655. Available at SSRN: https://ssrn.com/abstract=1584111

Paul Farris (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-0524 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/farris.htm

Richard Johnson

affiliation not provided to SSRN

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