The Web Economy, Two-Sided Markets and Competition Policy
9 Pages Posted: 5 Apr 2010
Date Written: April 4, 2010
The web economy has grown rapidly in the last decade. Online businesses have several key features that are important for understanding the pro-competitive and anti-competitive strategies they may engage in. The two-sided markets literature helps elucidate many of these strategies. It also provides guidance for the antitrust analysis of market definition and exclusionary practices for web-based businesses.
Keywords: web economy, two-sided markets, antitrust, competition policy, social networking, online advertising
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