Mid-Atlantic Professional Development Center: Lengthening the Half-Life of Learning

3 Pages Posted: 5 Apr 2010

See all articles by Mark E. Haskins

Mark E. Haskins

University of Virginia - Darden School of Business


How can executive education providers and purchasers best facilitate the transfer of program learning back to a participant's workplace setting? All too often, busy schedules, dealing with one crisis after another, and superseding priorities hinder such a transfer. This case is best used in a course where issues of education program design and/or adult learning are topics of interest. Similarly, it can also be a valuable addition to a course focusing on creating a learning organization and/or talent development.



August 24, 2009



Greg Sherman, senior director of the Mid-Atlantic Professional Development Center (MAPDC), had heard it before from clients. It was “déjà vu all over again.” He was in the midst of closing a deal with Creative Customized Technologies, Inc. (CCT), for a series of educational programs that would probably span three years, involve 300 of the client's high-potential managers, and total about $ 3.25 million in program revenues. CCT's senior human resources officer, Abby Butler, had just stated the age-old dilemma:

When our managers get back from their one- or two-week executive education programs, they are right back to business as usual. It is as if all the program ideas and insights they gathered and were exposed to disappear when they return to the office. What do you do to facilitate the transfer of attendees' program learning back to their work environments?

. . .

Keywords: Executive Education providers lifelong learning

Suggested Citation

Haskins, Mark E., Mid-Atlantic Professional Development Center: Lengthening the Half-Life of Learning. Darden Case No. UVA-PHA-0061, Available at SSRN: https://ssrn.com/abstract=1584512

Mark E. Haskins (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924 -4826 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/haskins.htm

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