National Resources Defense Fund (B)

5 Pages Posted: 5 Apr 2010

See all articles by Phillip E. Pfeifer

Phillip E. Pfeifer

University of Virginia - Darden School of Business


An initial test of NRDF's proposed 1994 campaign has been disappointing. Should the agency test the campaign one more time or abandon it? If a test is proposed, what site sample should be taken. The case provides a meaningful managerial context in which to address questions about sample size.

Keywords: nonprofit organizations, direct marketing, random sampling, sampling, statistical analysis, Alternative Business Issue or Setting, diverse protagonist, gender (female protagonist), environmental

Suggested Citation

Pfeifer, Phillip E., National Resources Defense Fund (B). Darden Case No. UVA-QA-0514. Available at SSRN:

Phillip E. Pfeifer (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4803 (Phone)


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