National Resources Defense Fund (B)
5 Pages Posted: 5 Apr 2010
An initial test of NRDF's proposed 1994 campaign has been disappointing. Should the agency test the campaign one more time or abandon it? If a test is proposed, what site sample should be taken. The case provides a meaningful managerial context in which to address questions about sample size.
Keywords: nonprofit organizations, direct marketing, random sampling, sampling, statistical analysis, Alternative Business Issue or Setting, diverse protagonist, gender (female protagonist), environmental
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